Aloha! I'm Joseph Abad
Graphic design specialist with over 7 years of experience, born and raised in Honolulu, Hawai‘i.
My objective as a designer is to design with purpose. It is my responsibility to analyze the problem and choose the most appropriate solution. I believe that design should not look over designed and make the audience’s experience pleasant.
When I’m not deciding between typeface pairings, 9 versus 12 point, or which shade of grey to use, I’ll be enjoying the outdoors. You can find me roaming the streets with a camera squished against my squinting face or working up a sweat by cycling around Diamond Head.
My simple pleasures are a freshly brewed pour over coffee, a cold-cut sandwich, a refreshing pétillant naturel, and sleeping in freshly laundered sheets.
Bachelors of Fine Art in Graphic Design
University of Hawaii at Manoa
2007 – 2011
Jun 2013 – Jan 2016
Honolulu, Hawaii, United States
Worked part-time assisting the main graphic designer with projects such as point-of-purchase materials, signs, flyers, marketing decks for sales representatives, packaging, social media posts. Followed brand guidelines to ensure consistency. Each creative assignment is presented to my peers for feedback and the final design is submitted to the CEO for approval.
Attended weekly meetings with the Waiola team to discuss various topics such as upcoming events, new accounts, and new product ideas and how to market them.
Jun 2012 – Feb 2017
Location Honolulu, Hawaii, United States
Designed various printed materials such as educational pocket guides, textbooks, coloring books, fictional children books, and non-fiction books. Worked with the publisher and sales team to design a book catalog and one-page sales sheets to increase book sales from educators to small businesses. For each assignment, I am involved with the project from conception to final production. The art direction for each design is led by myself with final approval from the Director of Operations.
Communicate with the commercial printer to ensure projects are printed to spec. Photographed books and designed a catalog to use in sales and marketing.
Photographed books to use in marketing materials such as book catalogs, sales sheets and website.
Feb 2017 – Jul 2020
Kailua, Hawaii, United States
Developed numerous marketing materials for community outreach such as flyers, monthly and quarterly publications and direct mailers. Designed internal projects for various departments within the hospital such as brochures/handouts promoting services, inpatient and outpatient handbooks, and annual reports. All designs follow the corporate branding guidelines to ensure consistency. Always managing several projects at the same time, balancing long-term and high turnaround deadlines.
Communicated with clients directly (in-person, email, or phone) from conception to revision to completion. Worked directly with printers about budget, materials, production timelines, and prepress.
Organized and photographed custom photography to accurately portray our local market across all marketing materials.
Adobe InDesign, Illustrator, Photoshop , Lightroom, and Microsoft Office Suite.
Print design, editorial design, typography, and photography.
Team player, able to work independently and under pressure.